While Need to Impeach keeps a serious tone to uphold credibility, ImPeach was a way to break down the wall between the organization and its supporters.
ImPeach brought humor and light to a heavy subject matter. When given the opportunity to design merchandise and step outside of the typical design guidelines, I took the chance to design something that people would be proud to use to represent their support for impeachment.
The ImPeach design started out as a free sticker campaign to promote user-generated content in order to spread Need to Impeach's message.
As the peach gained popularity, we bought it into other merchandise. The ImPeach t-shirt was our best selling item in our store.
