Hot Girls Vote is an all-inclusive celebration of voters who come from all backgrounds, affinity groups, gender identities, and abilities. The goal of the program is to drive pledges to vote, text and email signups, and overall growth of the NextGen America Community.
Designs for this project included the main logo, sticker designs, merch designs, an influencer box design, social media content, and a microsite.
Main Logo
Ballot Box
Heart Hot Girls Vote
Yassified "I Voted" Sticker
Influencer Content
We worked with several big names for our Hot Girls Vote campaign including Drew Afualo, Chrissy Chlapecka, and Katy Johnson. Influencer boxes were sent out with a note, stickers, a hat, a shirt, pens, and temporary tattoos.
